The Kellogg’s Swimtastic Awards 2009

Whether you are learning to swim for the first time, attending life-saving lessons or competing at grassroots level – swimming allows everyone to have fun and stay fit whatever your age.

The sport has grown in popularity since the Beijing Olympics last year - with stars such as Rebecca Adlington providing positive role models for rising talent. The sport now plays a wider role in improving health and fitness levels across the UK.

Nowhere else is this more apparent than at the Kellogg’s Swimtastic Awards 2009, which celebrated some of the country’s most outstanding non-elite achievements in the pool. Aimed at amateur swimmers, the awards recognise people of all ages and abilities as well as those responsible for providing learn to swim lessons.

Some have gone beyond the call of duty to help share the love of swimming with their friends, family and community. Others are so committed to bettering themselves or improving the lives of others that they set the standard for others to draw inspiration from, raising money for noble causes or showing the strength of the human spirit in overcoming adversity.

Check out the video:

For more information visit www.kelloggs.co.uk/swimming

Kid’s Learn New Skills with Fruit Shoot!

Fruit Shoot’s have started a campaign with real kids who’ve ‘got the juice’ (or who’ve got cool new skills to you and me). As the weeks go by you can see them perform their amazing skills (which we call the ‘wow’), and then learn how to do it for themselves (the ‘how’). Watch and listen to our expert kids showcase a range of the coolest skills, then break each skill down into bite-size doable chunks for kids everywhere to learn.

Here are the first two, relating to basketball skils and skipping skills. We will add more as they get released.

Basketball Skills

Skipping Skills

Kellogg’s give £3 million to get kids swimming

A major new £3 million sponsorship deal for British Swimming aims to get thousands of kids and parents in the pool and learning to swim.

The three-year funding from Kellogg’s ensures the continuation of their ASA Award Scheme - which has helped two million children learn core swimming skills over the last 12 years. During this period more than 13 million awards have been presented to British kids for their proficiency in the various strokes over set distances.

Swimming has grown considerably in popularity after the success of team GB at the Beijing Olympics - with stars such as Rebecca Adlington providing positive role models for rising talent. It is hoped this new funding will boost Team GB’s elite pool of athletes by encouraging a new generation of Olympic stars to get in the water and winning medals – or badges to start with.

The sport also plays a wider role in improving health and fitness levels across the UK. For many of us, teaching our child to swim is one of the great rites of passage of parenthood. However with only 13% of UK adults swimming regularly – the funding will also be used to encourage more parents to get back in the pool and splashing around with the kids and as well as using swimming to keep fit.

The deal will also sponsor four of Britain’s top swimmers in their quest for medal success at the 2012 Olympics including Cassie Patten, Nick Robinson Baker, Sam Hynd and Olivia Allison. Team Kellogg’s will also mentor 16 rising stars in the pool during their own quest for Olympic success in years to come.

Click here to see what the champs have to say:   Kellogg’s Video

For more information or to find your nearest pool visit www.kelloggs.co.uk/swimming